Last week, while walking on the boardwalk at Rehoboth Beach, I saw a shirt that gave me pause. It said, “Fear Failure.”

Fear Failure? Yep. Apparently it’s an Adidas campaign. It puzzled me about as much as did the word “Adidas” when it started appearing on peoples’ shirts. I thought it meant something. (It’s just a portmanteau of the company founder’s name, Adolf Dassler.)

Sorry, Adidas, but… Fear Failure? I consider that an asinine — and particularly American — sentiment, ironic that the shirt is marketed by a German company. Doubly ironic, because the young gentleman wearing the shirt was clearly Asian, and was speaking a non-English language to his friend as they passed. The shirt was bright green and yellow, as I recall, and I assumed from the font and design that it was geared toward athletes of some stripe — possibly even surfers. Though why surfers should fear failure I’ll never know. Continue reading →